Yachting Partners

UX design for a leading luxury yacht brokerage, enhancing user experience and engagement

Yachting Partners came to us at the end of their rebrand project. Their existing website needed to be updated to reflect the new brand. But there were a number of usability issues that we had to tackle first.

With expertise spanning yacht sales, charter, management, and client experience, YPI needed a website that clearly defined each service while maintaining a seamless, cohesive user journey. Our challenge was to create a structure that gave equal prominence to all four areas without overwhelming users or diluting the brand’s luxury appeal.

To improve usability and engagement, we introduced a more intuitive navigation system, making it easier for visitors to explore YPI’s offerings. We also implemented clear calls to action and logical next steps — key elements missing from the previous site — to better guide users through their journey, whether they were searching for a yacht, booking a charter, or exploring management services.

A new, sophisticated search system was developed, enabling users to find yachts and services with greater efficiency. The result is a more intuitive, user-focused digital experience that aligns with YPI’s vision for stronger digital systems. Our designs were then handed over to YPI’s in-house development team for implementation.

Market research

User research
UX/UI design

Copywriting
Website design
Ecommerce concept

Matt and the Integral team worked with Yachting Partners International on the design and build of our new website. We were extremely impressed by their project approach; from the initial research into our industry and defining website users to the content and visual design phase. Integral became an extension of the YPI team and went above and beyond to accommodate all of our requests. We are thrilled with our new website, which not only looks fantastic but also functions far more effectively than our previous site, with user-centred design at its core. We look forward to working with Integral on future projects!

Lucy Bodenham

Marketing Manager at Yachting Partners International