Resoled

The Resoled brand needed to reflect its core values of transparency, honesty, passion, and entrepreneurial spirit. Consistent brand execution from launch was critical in establishing Resoled as a bold, trusted leader in the sneaker marketplace. To support this, we developed comprehensive brand guidelines, ensuring consistency across all touchpoints.

Building on the initial logo, we expanded Resoled’s identity into a fully flexible brand system designed to support their ambitious growth plans — including future ventures like a Resoled clothing line. Beyond branding, we explored concepts for experience stores and locker locations for seamless drop-off and collection.

Following the brand rollout, we designed the Resoled mobile app, creating a seamless user experience that simplifies transactions while maintaining trust and security. We also developed a fully responsive website, further strengthening Resoled’s digital presence.