RayOne Galaxy

Product brand identity for Rayner’s cutting-edge IOL launch

We partnered with Rayner to develop the brand identity and marketing assets for RayOne Galaxy, an innovative intraocular lens (IOL). From print to digital and events, we crafted a cohesive brand experience for a powerful industry launch.

RayOne Galaxy is a game-changing premium IOL, meticulously engineered to redefine the way presbyopia patients experience the world. Our challenge was to craft a bold, modern identity that reflects its innovation while ensuring consistency across all touchpoints.

We developed a comprehensive brand identity, aligning the visual language with Rayner’s established presence while giving RayOne Galaxy a distinctive edge. Our work spanned print collateral, packaging, advertising, and merchandise, all designed to reinforce the brand’s premium positioning.

To maximise impact across channels, we created engaging social media content, digital advertising, and a dedicated microsite that communicates the product’s key benefits effectively. We also designed and developed an event stand that served as a focal point for RayOne Galaxy’s global launch, ensuring a memorable presence at industry events.

Through strategic design and seamless execution, we helped Rayner establish RayOne Galaxy as a leading innovation in the ophthalmic space.

Brand identity
Print collateral
Sales support

Multilingual
Merchandise
Packaging
Advertising
Social media
Content
Website design
Website development
Event stand

Integral played a key role in shaping the brand and creative for our new premium cataract surgery solution. From initial brand concept to delivery of a full suite of multilingual, multi-platform assets, their attention to detail and dedication were second-to-none. The team was collaborative every step of the way, and Matt truly gets what we’re trying to achieve. I always open v1 confident that I’ll like what they’ve put together. Matt’s experience-driven feedback is always spot-on, making him and the whole Integral team feel like real partners who are genuinely invested in our success.

Tim Brown
Global Marketing Director at Rayner