Operation Reach

Brand design for a youth initiative supporting young people in education

Operation Reach provides a unique opportunity for those who might not otherwise have it to gain life experience. They needed us to create a brand and website that reflected their unique purpose.

The charity works to create unique experiences for the young people who join their expeditions. Creating confidence through life experiences that just wouldn’t be open to them due to their circumstances.

So we focused on the memories that travel creates. Our logo concept included a frame to symbolise photos and postcards from travel. The frame expands to fit specific artworks and can be used creatively across all applications.

We created a full brand guidelines document to ensure reproducing the brand consistently was easy moving forward.

Their new website showcases previous expeditions, explains the benefits of their programme, which extend long after the initial trip. It provides simple applications for both students and volunteers.

The site is built on a platform that allows for easy maintenance of content and design, ensuring the charity can control costs moving forward.

Brand identity
Stationery
Merchandise
Content
Website design
Website development

We are so grateful for Matt, and all the team's, support in helping us create a website to meet the aspirations of our small charity Operation Reach. When we launched, the quality of the work produced meant we were automatically considered to be incredibly professional and ‘punching above our weight’. Could not recommend Integral more highly. Thank you!

Olivia Hill

Volunteer CEO at Operation Reach