KARGO

Consumer product range design for leading haulage load safety experts CargoStop

CargoStop has spent 50 years as load safety experts for the haulage industry. Now, they’re expanding into the consumer market, and we developed a brand to build recognition and launch their product range.

KARGO had worked on some original creative with freelance designers. There was some good work in there, but no clear brand had been developed.  

We evolved the existing creative and created a consistent brand that would build recognition in the consumer market for an exciting new brand. We created a clear consistent approach for logo, strap line, colours, illustration and typography. All carefully considering future development and product ranges.  

Once the brand was defined, we turned our attention to the packaging range, and developed a consistent design to be applied to a range of straps, nets and protection products.  

We also created an initial sales collateral showcasing the product range for KARGO to use at their first trade event.

Brand identity

Guidelines
Packaging

Merchandise
Uniform
Store point-of-sale
Photography direction

We approached Integral with the task of developing a fledgling brand to make it market-ready including brand development, packaging and collateral creation.

They dealt with this capably and in a timely manner. The Integral team have been friendly, professional and efficient throughout the process. Many thanks for the hard work and expertise provided!

Tom Napthine
Product Development Manager at CargoStop