Brand Conceptual Digital

Inspired Entertainment brand update

Building a heroic brand for a global games company.

What we did:

  • Brand development
  • Brand guidelines
  • Illustration
  • Copywriting
  • Website (concept)


Inspired Entertainment’s brand guidelines weren’t up to scratch. They didn’t align to their application and there wasn’t any guidance for hero images.


The global games technology company called us in to update the document.


We looked at the entire brand guidelines document. The team needed it completely overhauled — with new copy and usage guidance, and a new approach to hero graphics and templates.


We created example applications, including out of home, print and digital advertising, to demonstrate the new advice. All backed up with clear guidance so the in-house team can use the document moving forward.


And to follow up? A new concept for the UK website, putting the new brand guidelines into practice.

“Gaming is entertainment. But it’s entertainment with risk”

— Inspired