IMA ART Fertility

Luxury brand and website for a first-of-its-kind fertility and surrogacy concierge

IMA ART Fertility is the first of its kind luxury fertility and surrogacy solutions concierge exclusively serving high-net-worth individuals. Our role was to ensure the IMA ART brand and website reflected the unique nature of the business.

IMA ART Fertility is a first-of-its-kind luxury fertility and surrogacy concierge, dedicated to helping high-net-worth and ultra high-net-worth individuals on their private journey to parenthood.

Founded by Michelle Tang — driven by her own experience of the myriad of medical, legal and emotional complexities involved in the field of fertility — the business is truly unique in the fertility and surrogacy space, our brief was to create a brand and website to reflect this.

We worked closely with Michelle and Ron to bring their vision to life, their passion, born from personal experience, was evident in every conversation. We created an elegant and understated brand that sets IMA ART apart from the more typical fertility and surrogacy providers.

A brand device created from the Flower of Life, original artwork exploring the human form and relationships, elegant typography and a rich colour palette all fuse to create a brand that reflects the unique nature of not only the business, but the hugely passionate founders.

Once the brand was finalised, the next step was to move onto a complete website design and build. We used a platform that allows for easy management of site content and more importantly evolution of the website design moving forward.

Brand identity

Guidelines
Stationery
Art
Social media
Website design
Website development

We approached Integral with a clear goal — our brand and website had to feel distinct from the typical fertility and surrogacy space. Integral understood this immediately, creating a luxury identity that broke industry norms. From the black colour scheme to avoiding baby imagery, every detail was considered.

The result is a beautifully designed brand that has set us apart and opened doors across medicine, law, and hospitality.

Ron Sonnenberg

Co-Founder of IMA ART Fertility