Making it easier to find and highlight new and featured titles.
What we did:
- User experience
- Print preparation
Harper Collins is one of the UK’s leading publishers. But their catalogue wasn’t space efficient. It didn’t allow for highlighting new or key titles. And it didn’t reflect the amazing creativity of the books within it.
The Reference team asked us to develop something new.
The new catalogue needed a user experience approach. We asked a lot of whys and hows to understand how the team use it. Then we got to work.
We redesigned and regulated the reference system and we created an extended bookmark which can be inserted anywhere to highlight specific titles. Our approach saves space and brings the books to life.
Now Harper Collins have a creative reference catalogue that does justice to the amazing titles in their collection.