ExCeL London website

Streamlining the website for London’s biggest event venue.

What we did:

  • User experience
  • Website design
  • Website build
  • Custom CMS
  • Web app


London’s largest venue hosts over 400 events a year. With so many visitors, it’s vital their website is easy to use. But with over 350 pages packed with information for multiple audiences, it’s a complicated beast.


They asked us to refresh the website, making it more interactive where possible.


With three very distinct audiences, this site needed simple and clear navigation. We made user experience one of our top priorities.


As well as streamlining the design, we created interactive areas where visitors can filter content. A secure area helps clients plan their events.


The ExCeL marketing team wanted to be sure that they could keep the site fresh. Our custom CMS, SimpleCog, gives them full control over the site. Now they can edit existing pages, design custom pages and manage updates in house.