Excel London

Brand identity for one of London’s most iconic event venues

London’s largest event venue Excel London is a company built on strong values demonstrated by an amazing team of people. But their current brand and website didn’t reflect these values. The Excel team seamlessly pull together massive events. We needed to find out how. We spent time with them so we could really bring the brand to life.

Bold colours and typography add personality to what was previously a very corporate identity. A new illustration style shows Excel at the heart of one of the world’s most exciting cities — and can be infinitely extended.

We simplified the new identity into a set of guidelines so the team can make the most of their new brand.

With three very distinct audiences, their website needed simple and clear navigation. We made user experience one of our top priorities.

As well as streamlining the design, we created interactive areas where visitors can filter content. A secure area helps clients plan their events.

Brand identity

Guidelines
Stationery
Merchandise
Email
Social media
Content
Website design
Website development

Campaign strategy

Environment

Venue digital experience

Integral always take the time to fully understand our brief, including the desired outcome. The solutions they present are creative, insightful and challenge our thinking in a positive and constructive way. Working with Integral has enabled us to develop our brand with an agency who really understand our values. I look forward to continuing to work with Matt and the team and wouldn’t hesitate to recommend them to others.

Lucy Merritt

Head of Marketing & Communications at Excel London