Excel London

Bold campaign design to elevate Excel London’s presence at IMEX America

Excel London is London’s largest event venue based in the Royal Docks. They knew they needed to make an impact at IMEX America. The trade show was a big opportunity for the sales team.

Excel London needed a high-impact presence at IMEX, one of the world’s leading events for the meetings and incentive travel industry. We created a full campaign that combined bold stand design, engaging digital content, and targeted sales tools to capture attention and drive conversations.

Our team handled everything from stand design and layout to lighting, furniture, and branding, ensuring a seamless and immersive experience. We also produced on-stand animations and video content to showcase Excel’s world-class event spaces. To support the sales team, we developed a microsite that allowed attendees to explore Excel London’s offering in greater depth, providing a valuable tool for ongoing engagement beyond the event.

This campaign positioned Excel London as a premier venue for global events, leaving a lasting impression on IMEX attendees.

Campaign strategy

Direct mail
Content

Email
Print management

Project management

Integral always take the time to fully understand our brief, including the desired outcome. The solutions they present are creative, insightful and challenge our thinking in a positive and constructive way. Working with Integral has enabled us to develop our brand with an agency who really understand our values. I look forward to continuing to work with Matt and the team and wouldn’t hesitate to recommend them to others.

Lucy Merritt

Head of Marketing & Communications at Excel London