ExCeL London IMEX 2017 campaign

Developing a fun event campaign that puts people first.

What we did:

• Campaign design
• Production management
• Illustration
• Animation
• Promotional
• Microsite
• Email campaign

Background

IMEX exhibitions are a big deal in the events industry. And as London’s largest event venue, ExCeL London wanted to make an impact.

The team asked us to create a campaign supporting them before, during and after their presence at IMEX Europe and IMEX America.

Project

Our campaign focused on people and relationships. We developed email campaigns and a microsite.

To help prospects remember the ExCeL sales team, we illustrated avatars for each of them. The team also came up with must have items for surviving a day at IMEX and we collected these into the ‘event survival kit’.

The giveaway gave some insight into the ExCeL sales staff, and hopefully made a few people smile.