Excel London

Campaign design promoting world-class event space at Confex

Excel London is London’s largest event venue based in the Royal Docks. International Confex is a big deal in the exhibitions world. Event organisers from all over the country come to discover everything from carpets to catering. In 2020 the trade show was coming to Excel. And they asked us to help them make an impression.

Excel London typically takes a low-key approach to Confex, but this time, they wanted to make a statement. We delivered a full campaign, creating an impactful event stand, engaging digital content, and a microsite to support their sales team.

With in-house expertise covering every aspect of the project, we designed the stand, specifying lighting, furniture, and planting to create an inviting space. On-stand screens and tablets featured custom animations and video content, enhancing visitor engagement. The microsite allowed attendees to explore Excel London’s offerings in greater detail, giving the sales team a dynamic tool to drive conversations.

This fully integrated campaign ensured Excel London stood out at Confex, reinforcing its position as a leading event venue.

Campaign strategy

Event stand

Motion
Content
Website design
Website development

Project management

Integral always take the time to fully understand our brief, including the desired outcome. The solutions they present are creative, insightful and challenge our thinking in a positive and constructive way. Working with Integral has enabled us to develop our brand with an agency who really understand our values. I look forward to continuing to work with Matt and the team and wouldn’t hesitate to recommend them to others.

Lucy Merritt

Head of Marketing & Communications at Excel London