Website concepts for a market leader.
What we did:
- User flows
- Concept design
Vacuum products are essential to so many industries, from steel manufacture to solar technology. Edwards are a leader in the field, creating pumps and abatement products that are used by customers all over the world. But those products barely featured on their old website.
Edwards asked us to pitch for a new website. We knew they needed to showcase the company’s capabilities, focusing on the products and the technology behind them.
To build engagement with their wide customer base, we also suggested a revamped news section. Here, the company could feature updates and other stories that demonstrated the expertise behind the scenes.