Brand Campaign Digital

Close Brothers Retail Finance brand launch

An urgent deadline for a new brand launch.

What we did:

  • Brand
  • Microsite
  • Targeted campaigns
  • Branded products
  • Presentation design 
  • Point-of-sale
  • Animation
  • Digital advertising

Background

Close Brothers set up a new division, Close Brothers Retail Finance, to offer finance to retail customers. They needed a distinctive sub-brand that worked within their current guidelines. They needed all the assets to go with it. And they needed it in six weeks.

Project

Following the Close Brothers brand guidelines, we created a new sub-brand to make the product stand out from the group’s other offers.

We designed and developed a whole range of assets including a bespoke microsite with an integrated finance calculator, direct mail campaigns (with a custom cycling cap for the bicycle market), and point-of-sale from banners to clothing tags. All within the six-week deadline.

The product was clearly successful — the brand got bought by online financial services provider, Klarna.