Close Brothers internal brand launch

Getting everyone on board with the new brand identity.

What we did:

• Campaign design
• Project planning
• Promotional production
• Print management
• Simplified guidelines

Background

Customers and clients make a brand what it is. But to get a great response, Close Brothers Premium Finance knew they needed to sell their rebrand internally first.

We created a desk drop to build excitement across the company.

Project

Brand launch day arrives. And with it comes a mysterious box on everyone’s desk.

The minimal packaging invited people to find out what’s inside. A custom-made glow-edge acrylic coaster was just one of the goodies we used to show people the new identity.

We included a very brief version of the brand guidelines in a desk stand. Now everyone has a quick and easy way to check they’re being consistent with the Close Brothers brand.