Getting everyone on board with the new brand identity.
What we did:
- Campaign design
- Project planning
- Promotional production
- Print management
- Simplified guidelines
Customers and clients make a brand what it is. But to get a great response, Close Brothers Premium Finance knew they needed to sell their rebrand internally first.
We created a desk drop to build excitement across the company.
Brand launch day arrives. And with it comes a mysterious box on everyone’s desk.
The minimal packaging invited people to find out what’s inside. A custom-made glow-edge acrylic coaster was just one of the goodies we used to show people the new identity.
We included a very brief version of the brand guidelines in a desk stand. Now everyone has a quick and easy way to check they’re being consistent with the Close Brothers brand.