Developing a premium campaign for a premium finance provider.
What we did:
- Campaign design
- Campaign website
- Event app
- Event branding
- Print advertising
- Digital advertising
- Email campaign
- Packaging
Background
This leading premium finance provider help 2.4 million businesses and customers in the UK and Ireland spread the cost of insurance.
They needed a brand campaign that worked across all their comms, for all their different audiences. They asked us to develop some joined-up creative.
Project
Close Brothers Premium Finance really innovate when it comes to product design. We created the ‘Forward-thinking finance’ campaign to highlight their approach.
The campaign involved print and digital advertising, a presence at the annual British Insurance Brokers’ Association conference, a campaign website and an event app.
But we didn’t stop there. Packaged promotional items gave even more visibility, and follow-up email campaigns reinforced the message further down the line.
