Campaign Digital Motion

Close Brothers Premium Finance brand campaign

Developing a premium campaign for a premium finance provider.

What we did:

  • Campaign design
  • Campaign website
  • Event app
  • Event branding
  • Print advertising
  • Digital advertising
  • Email campaign
  • Packaging

Background

This leading premium finance provider help 2.4 million businesses and customers in the UK and Ireland spread the cost of insurance.

 

They needed a brand campaign that worked across all their comms, for all their different audiences. They asked us to develop some joined-up creative.

Project

Close Brothers Premium Finance really innovate when it comes to product design. We created the ‘Forward-thinking finance’ campaign to highlight their approach.

 

The campaign involved print and digital advertising, a presence at the annual British Insurance Brokers’ Association conference, a campaign website and an event app.

 

But we didn’t stop there. Packaged promotional items gave even more visibility, and follow-up email campaigns reinforced the message further down the line.