Campaign

Close Brothers new business campaign

Designing a throw-back campaign for the pioneers of premium finance.

What we did:

  • Campaign design
  • Campaign design
  • Production management
  • Promotional
  • Delivery management
  • Email campaign

Background

Close Brothers Premium Finance were facing a turbulent time in the industry. But we knew their message of stability and heritage would be attractive to their audience of insurance brokers.

 

We developed a direct mail campaign focusing on this small database of new contacts.

Project

Close Brothers have a strong track record, having launched the first premium finance product in 1977. We realised this was a great angle for a targeted campaign.

 

Using their 1977 visual style, we developed a timeline of the brand’s evolution to build confidence in the company. The direct mail piece even included a stress ball in the shape of the iconic space hopper.

 

The retro-themed campaign was really popular with the database of new business contacts.

“Integral have helped us to take a more targeted approach to our campaigns. Working together on several projects has brought fantastic results, with this campaign generating several new accounts resulting in a 4,566% return on investment.”

— Head of Product and Marketing, Close Brothers Premium Finance