Campaign

Close Brothers Motor Finance key account campaign

Using the facts to cut through the noise.

What we did:

  • Campaign design
  • Production management
  • Delivery management
  • Direct mail
  • Email campaign
  • Microsite

Background

Close Brothers Motor Finance are a respected name in the car, van and motorcycle finance world. But with more competition entering the industry, they wanted a new way to get their voice heard.

 

We created a clever campaign to keep their dealership audience engaged.

Project

As an established player, we realised Close Brothers should focus on their confidence and expertise. Our campaign showed the facts, cutting through the ‘hot air’ in the industry.

 

The direct mail campaign featured a balloon rising from a box, lifting out a mailer filled with stats. To support this bold statement piece, we created an email campaign and a microsite.

 

To build even more engagement, the campaign included a competition to win a hot air balloon ride.