Brand Conceptual Digital

bundle app concept and development

Building a tool for people to make memories together.

What we did:

  • Identity design
  • Brand guidelines
  • Copywriting
  • Website (concept)
  • User experience
  • User interface
  • iOS and Android apps
  • Web app
  • Campaign design


Some people end up organising everything. Ski trips. Parties. Hen dos. We wanted to build tech that made it easier. Tech that helps people do more with family and friends.


The result is an app a little like crowdfunding — but more like friendfunding.


We started with concepts. By chairing focus groups, we could test how people engaged and uncover ways they might use the tech.


Once the idea started taking shape, we created the identity, brand guidelines, mapped the user experience, and built the apps. Finally, we developed the creative to get the word out there.


In fact, we did everything except a theme tune. Hang on… maybe there should have been a theme tune?

“Bundle is about making things happen, doing more with family and friends, making memories. ”

— Gareth Evans, webfire

An idea could be pitched in different ways in a few minutes. Each provided the recipient with a simple tap to say ‘I’m in’ and commit their share.