Campaign Photography

Bausch + Lomb new platform launch

Letting a great new product speak for itself.

What we did:

  • Campaign design
  • Content design
  • Copywriting
  • Advertising
  • Product photography
  • Microsite design
  • Collateral design
  • Catalogue design
  • Event design

Background

Bausch+Lomb’s new platform for ophthalmic procedures could save surgeons, and their patients, time, space and money.

It’s a bit of a no-brainer for many of their customers. But the agency concepts they were getting were too artistic, simply not doing enough to sell the product.

That is, until the eye health experts contacted us for a fresh take.

Project

We knew the product should be the hero of this campaign. So we took a far simpler approach than the pitches Bausch+Lomb had seen so far.

We shot the product photography and made a campaign around the new images. Our clean and crisp approach stood out in a sector that focuses too much on complicated graphics. With such a straightforward look, the campaign worked well across different executions, from digital to large format.

In fact, it worked so well, the team asked us to adapt it for other regions instead of having the local teams manage it.