Bausch + Lomb

Bausch + Lomb needed a campaign to promote Stellaris, their next-generation surgical system, to ophthalmic professionals. The challenge was to clearly communicate the system’s advanced capabilities while ensuring the campaign stood out in a highly technical and competitive market.

We developed a striking visual identity that balanced clinical precision with engaging storytelling. The campaign included a suite of marketing materials — from print and digital assets to event graphics — designed to highlight Stellaris’ innovative features and real-world benefits for surgeons.

By combining compelling messaging with a clean, modern aesthetic, the campaign successfully reinforced Stellaris as a cutting-edge solution, strengthening brand presence and driving engagement within the medical community.