Brand Motion

Agility advertising

Highlighting the capabilities of a great on-site team.

What we did:

  • Advert design
  • Content design
  • Illustration
  • Animation
  • Large format

Background

1600m2 of storage at ExCeL. A network of offices in 100 countries. A large team handling everything from packing to customs clearance.

This leading logistics company based at ExCeL would be the perfect partner for exhibitors. But many visitors had no idea who they are.

They had run ads before on billboards and digital signs. But with too many words in too small a type size, they were easy to miss. Agility needed a new campaign to show organisers and exhibitors what they offer.

Project

For maximum visual impact, we used as few words as possible. With an illustration style that told their story, and a simple looped animation to present key services, we made sure passing visitors would quickly learn who Agility are and what they can do.

A straightforward approach with a straightforward outcome. But one that could be a vital first step in gaining new customers.